Creative Loafing

Monarch Espresso
& Cocktail Bar

45 years after its first weekly issue, an Atlanta staple adapts to the new media landscape of 2017. Keyword: Atlanta. Creative Loafing reasserts itself as the frame for what is happening in the city. Positioning, tagline, visual identity system and a launch campaign added up to a full rebrand of CLATL as the preeminent voice for culture in Atlanta.

Monarch is the first craft coffee shop to open up in the Tuscaloosa area. Situated right downtown, Monarch operates as a community centered business. They frequently host events while serving high quality coffee. I've had the opportunity to collaborate with the owners to bring the brand to life, and give the people of Tuscaloosa a unique, aesthetic forward experience. The identity is conceptually rooted in Monarch's leadership in the community & how they operate as a bit of a monarch themselves (the good parts of a monarch). We developed a brand that pulls inspiration from many styles of monarch's both past and present, but also creates a unique vibe for its location & audience.

BRANDING/ VIS
PUBLICATION
LAUNCH CAMPAIGN
VIDEO
LAYOUT DESIGN

BRANDING
POINT OF SALE
PACKAGING

PRODUCT BOARD

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© Todd Durkee Design 2018