ProGen

Monarch Espresso
& Cocktail Bar

Progen is the next generation of luxury vinyl flooring, with an emphasis on durability, ease of instalation, and aesthetic, ProGen truly stands out from its competitors in the residential market. Our goal was to create an identity that separated itself from its competitors in the showroom, and create a lasting brand that resonates with a younger target market of home buyers. (We came up with the name of Progeny which was way cooler than ProGen, but due to an eager and dilligent legal team at Tarkett, we ended up having to change for reasons I will never understand.)

Monarch is the first craft coffee shop to open up in the Tuscaloosa area. Situated right downtown, Monarch operates as a community centered business. They frequently host events while serving high quality coffee. I've had the opportunity to collaborate with the owners to bring the brand to life, and give the people of Tuscaloosa a unique, aesthetic forward experience. The identity is conceptually rooted in Monarch's leadership in the community & how they operate as a bit of a monarch themselves (the good parts of a monarch). We developed a brand that pulls inspiration from many styles of monarch's both past and present, but also creates a unique vibe for its location & audience.

BRANDING
POINT OF SALE
PACKAGING

PRODUCT BOARD

BRANDING
POINT OF SALE
PACKAGING

PRODUCT BOARD

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