Monarch Espresso
& Cocktail Bar

For 40 years, PermaStone has helped define the spaces that turn houses into homes with natural-looking flooring that performs with the ease and endurance of LVT. Now, Tarkett's product innovation has taken the line a leap ahead, redesigning, re-engineering and reimagining a smart collection of modern classics that feature more realistic designs and more powerful performance. From natural-appearing realistic wood, their newly updated, tastefully curated line—in a multitude of sizes and planks, with and without the grouted look, and with an incredible ease of installation—offers fresh choices and the accessible warmth of luxury flooring for nearly any room in the home. Enhanced with Tarkett's new, advanced polyurethane coating, the design is matched by superior performance that stands up beautifully to wear and tear, creating environments meant to last.

Monarch is the first craft coffee shop to open up in the Tuscaloosa area. Situated right downtown, Monarch operates as a community centered business. They frequently host events while serving high quality coffee. I've had the opportunity to collaborate with the owners to bring the brand to life, and give the people of Tuscaloosa a unique, aesthetic forward experience. The identity is conceptually rooted in Monarch's leadership in the community & how they operate as a bit of a monarch themselves (the good parts of a monarch). We developed a brand that pulls inspiration from many styles of monarch's both past and present, but also creates a unique vibe for its location & audience.




Artboard 5 copy 3permaston2E VIS
Artboard 4permastonE VIS
Artboard 3permastonE VIS
Artboard 7permastonE VIS
Artboard 6permastonE VIS
Artboard 7 copypermastonE VIS


© Todd Durkee Design 2018