Monarch Espresso
& Cocktail Bar

Monarch Espresso
& Cocktail Bar

Monarch Espresso
& Cocktail Bar

Monarch is the first craft coffee shop to open up in the Tuscaloosa area. Situated right downtown, Monarch operates as a community centered business. They frequently host events while serving high quality coffee. I've had the opportunity to collaborate with the owners to bring the brand to life, and give the people of Tuscaloosa a unique, aesthetic forward experience. The identity is conceptually rooted in Monarch's leadership in the community & how they operate as a bit of a monarch themselves (the good parts of a monarch). We developed a brand that pulls inspiration from many styles of monarch's both past and present, but also creates a unique vibe for its location & audience.

Monarch is the first craft coffee shop to open up in the Tuscaloosa area. Situated right downtown, Monarch operates as a community centered business. They frequently host events while serving high quality coffee. I've had the opportunity to collaborate with the owners to bring the brand to life, and give the people of Tuscaloosa a unique, aesthetic forward experience. The identity is conceptually rooted in Monarch's leadership in the community & how they operate as a bit of a monarch themselves (the good parts of a monarch). We developed a brand that pulls inspiration from many styles of monarch's both past and present, but also creates a unique vibe for its location & audience.

BRANDING
SIGNAGE
MENU
WEB/ SOCIAL

BRANDING
SIGNAGE
MENU
WEB/ SOCIAL

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Asset 2Monarch circle
Asset 5hands
Asset 1Monarch l-2
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Artboard 1 copy 6Stereo Latinx
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Asset 4beverages of the
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monarch-website
Asset 4INSTAGRAM
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© Todd Durkee Design 2018