& Cocktail Bar
"I have been taking branded bottles out to do sales pitches, because I wanted to see how initial impressions of the brand affected potential customers. Firstly, customers read the big font “British Cowboy”, and they laugh and typically say “I love it”. Next, they actually look in detail at the picture – another positive reaction and “that is cool”, then they actually look at the smaller detail on the bottle – the “Anglo American libations”, the Clive and Slim duel, and the story underneath. The label elicits a deeper and deeper level of engagement (and ‘investment’) from the potential customer – by the time I’m ready to ask them if they want to taste it, I barely need to ask them– they are asking for a taster!!
This is an amazing and perfect illustration of the power of the branding and design. The professors at Haas never told me about effects like this, but I though that you and your team would be extremely gratified to hear how effective your design work has been."
-An email from the client
Monarch is the first craft coffee shop to open up in the Tuscaloosa area. Situated right downtown, Monarch operates as a community centered business. They frequently host events while serving high quality coffee. I've had the opportunity to collaborate with the owners to bring the brand to life, and give the people of Tuscaloosa a unique, aesthetic forward experience. The identity is conceptually rooted in Monarch's leadership in the community & how they operate as a bit of a monarch themselves (the good parts of a monarch). We developed a brand that pulls inspiration from many styles of monarch's both past and present, but also creates a unique vibe for its location & audience.